Last summer, I worked with the Bel Air Downtown Alliance to refresh their marketing images for Girl’s Night Out (Now called Sip and Shop). I had previously photographed the event from an event coverage/candid perspective, but those photographs were no longer serving the Alliance in the capacity they needed.
Event coverage sounds like an easy way to get photographs to promote your ongoing event. After all, the party is already happening, so why not just show up and take a few pictures?
It worked well enough for a few years, but the Alliance needed more polished images for their marketing. After all, with event coverage, you don’t have control. When I am photographing an event, the enjoyment of the patrons has a higher priority than getting the photo. What good will a fantastic photo do for you when your event goers are angry that they were told to move out of the way? Or they couldn’t get the store they wanted because there were people posing in front of the sweater they were hoping to buy? Not to mention the event-goers who weren’t wearing makeup and now see their faces all over your Facebook event. And the ever-present person in the background who is always in the middle of something unflattering. These are not how to want to market your event.
Taking your marketing photos before the event is a win-win. We bring in models- typically by rewarding your favorite customers and featuring their image. With the models understanding these photos are to be used in marketing, there won’t be any asking to take a photo down because it doesn’t show someone’s “good side.” We also have total control over the entire look and feel of the photograph- including the styling of your models. Extra coats and bags are no longer in the photograph, and we can get whatever angle we need without disrupting the patrons of the business or worries about who is doing what in the background.
When was the last time you refreshed your marketing images for your events? Drop me a line to schedule your FREE consultation and we can talk about how to make images that will better serve you.