Marketing is changing rapidly, and the rules of even 5 years ago no longer apply. That can lead to many of us feeling confused and frustrated. As someone on the absolute edge of GenX trying to market to the older Millennials, I find I have a lot to learn.
Instagram is probably one of the biggest misunderstood platforms for us GenX types. Do you have an Instagram strategy, or are you making it up as you go along? Are you showcasing your business on Instagram or just posting pictures of your kids and food?
I asked Malia from Millennial Marketing to help us out on this one. She made a great video with 3 tips for your Insta strategy.
The way she breaks it down makes it feel much less overwhelming. Utilize your bio. Focus on hashtags. Use IG Stories. You can do this! And if you don’t want to do it, hire someone like Malia to take care of it for you.
Want to learn more? You can find Millennial Marketing (unsurprisingly) all over social media.
Do you have a question about your business that I can help with? Send me a message! I’ll pick one from my inbox and feature a guest who can answer your question next month. Do you run a business designed to help other businesses and would like to be a featured guest? Send me a message and I’ll get you on a calendar.